Research into Movie Posters

In this section I am not going to focus on specific genres, more upon the set-up of a shot, and what other content may be included.

Film - Toy Story Three
Genre - Family Animation
Made by - Disney Pixar
Tagline - No Toy Gets Left Behind
Evaluation - Toy Story Three is a perfect representation of a simplistic film poster, immediately giving you an idea of the film. A major criticism is that the poster does not include the name of the film, instead relying on past audiences of the older films to recognise its distinct type face. The type is easy to read, both blue against black, and white against black, with bold type allowing for quick easy reading. An important feature of the poster is the release date, giving the user exceptionally valuable information, which some other posters miss in favour of other information.

Film - Avatar
Genre - Action, Sci-Fi and Adventure
Made by - Twentieth Century Fox
Tagline - There is not yet a tagline released for this film
Evaluation - Avatar is another example of a simplistic poster, focusing more on the revoloutionary 3-D cinema to encourage sales. Although the name does not take up as large an ammount of space as other posters, it makes a dramatic point against the alien's face. Another aspect is the white light across the face reflecting in the type face, making it seem to fit in more. The information along the head of the poster 'From the Director of 'Titanic'' is another aspect of sales, as Titanic is one of the highest grossing films of all time, is placed specifically to encourage interest. The poster does not include a release date, but gives a website in the bottom left, relying more on the photos effect to get people interested. The contrast between the blue of the face's skin and the black featureless background increase the posters dramatic effect, especially the yellow of the eye, making it a strong drawing point.

Film - Alice in Woderland (Remake)

Genre - Adventure, Fantasy and Family

Made by - Walt Disney and Roth Films

Tagline - You've got a very impotant date

Evaluation - The essential part of a remake poster, is to immedietly make the consumer both release it is different, and understand why it is so. Alice in Wonderland was released as a series of four posters, all using exceptionally bright, almost overpowering colors, to reflect the films almost 'psychedelic' atmosphere. The type face also shows the sinister atmosphere of the film, with the sharp, pointed script. The almost strange, contrasting colors makes the poster exceptionally eye-catching, giving it a benefit not only to attracting audience, but also summing up the idea of the film. The poster also features a relase date, letting the user know immedietly when it is to be released. Another aspect of the photos is to show them as portraits of characters, with their names above, giving it a unique portrayal of a film poster, whilst introducing the consumer to the primary characters.

Other Posters in the series were:

All of the posters were exceptionally sinister, showing Burton's take on Caroll's already sinister story, which was missed in the previous Disney film.

Film - Star Trek 2009 (Remake)
Genre - Sci-Fi
Made by - Paramount Pictures
Tagline - The future begins
Evaluation - The poster is made primarily of two separate photos, over laid on one another, one in black and white and the other full colour with the type set on to it. As Star Trek is another remake, the poster has to set out to sell the new style of film to differing audiences. The type face used is exceptionally reminiscent to previous Star Trek films, but also fairly in tune with sci-fi styling. The colour photograph immediately shows the impressive special effects used and so, entice people to watch it.