Evaluation Of My Film

Creating my final product, I have felt I have developed significantly from my AS Foundation Project, and have gained a more applicability with my editing and planning skills. In the creation of Grace, I wished to challenge the stereotype of a mainstream Drama, and move in to the verges of 'Emotive Drama'. With this in mind, I researched broadly around the areas of Drama, taking my main inspiration from 'The Curious Case of Benjamin Button', which shows the life of a person with a 'disease' of sorts.

Although my trailer features no actual characters, except for the 'ghost', I chose to represent Grace using the location based symbolism - reflecting her hectic, disorganised personality by prop placement. I feel that this was achieved, with the location giving a 'lived in' vibe which I hoped it would create. The 'Ghost' is the only shown character, which has very little importance with the overall storyline. I chose to have the 'ghost' as a normal, modern female, which require very little managing of the wardrobe. The 'Ghost' I feel, is very effective when utilising the 'black and white' theme, which although somewhat simplistic, has the desired effect of creating a memory like atmosphere. In some cases (from my audience feedback), the lack of characters and the 'ghosts' presence can be misconstrued into being a Supernatural drama, but this usually occurred with younger audience members. 
I aimed to work with the conventions of the 'Drama' genre, whilst attempting to create my own, unique product - I wished to do this to both challenge what 'Drama' is, and also to create a 'wow' factor in the audience. The research I completed around the broad area that is 'Drama' led me to develop several conventions, of which I used and manipulated into the themes of my film. I made the main theme of 'Grace' age and youth, which was not quite a major theme of my trailer, although it does not necessarily have to be (an example being 'Friend Green Tomatoes' - there trailer does not reveal the main themes of the story, only hints at them http://www.youtube.com/watch?v=wwYDQG0c-cs). Although my trailer does not reveal any major themes of the story, it does generate a deep emotive effect, with the theme of death being hinted at the most, but this does not make death the principle theme, with the Ghost showing memories and reflection.
My trailer does not aim to appeal to younger audiences, as the darker themes would lead to it being classified between a 12 and 15 certificate, and so the complex nature of the trailer does not detract from it's effectiveness. I would expect the major part of my audience would be Middle-Class, around Middle-aged males and females, as both my poster and magazine cover have a sophisticated, middle-class air.
My soundtrack, I feel works well with the trailer, as it is a somewhat reflective classical piece. It is possible that if I had had the financial backing, I may have used a piano/vocal track, which would have moved away from the classical soundtrack 'stereotype', and steer the piece out of art-house and in to mainstream (i.e (500) Days of Summer featuring Regina Spektor).
I chose to remove the spoken non-diegetic sound (shown in my storyboard) as I did not have access to enough layers, and found that the silent effect was more appropriate.
I would choose to have my film distributed by American Empirical Pictures, whom I decided upon following my research. Although they have a very select filmofraphy, they have been shown to release various spans of Dramas, whilst remaining somewhat unknown. Their films have shown to break the stereotype of their respective substraights, and this is what I hoped for in 'Grace'.

Another possible distributor would be Paramount Pictures, who have distributed various high grossing drama pictures, one of the largest being 'The Curious Case of Benjamin Button'. Although Paramount's films tend to be more mainstream, it would allow for a large scale release of my film, and move it away from a more 'art house' theme. Other dramas such as 'The Soloist' are slightly more in keeping with 'Grace's' less stereotypic theme, as well as using classical music to reflect life.
From showing my trailer to potential audience members, I have found various opinions. Most found the trailer to be representative of a 'Drama' film, with 65% of the audience member I showed remarking that they would want to go on to watch the film, with another 15% saying they would look at other promotional content to possibly go on to see the film. The remaining 20% said they did not generally watch emotive dramas. The criticisms some had were that some of the titles went too quickly, and so if I were to recreate my trailer, I would extend the length of these. The feedback from the Mise en Scene, is that it immediately translates as an elderly persons home, with the flowers at the beginning portraying them to be female. They also liked the ghost-trails used on the 'ghost' scenes to give it a reflective, somewhat spooky appeal.
Overall, my own opinion of my film, leads me to believe that it gives a broad, symbolic overview of my film, with the sound and images working together to generate an emotive response in the audience. If I were to recreate it in an industrial setting, I would use a more effective prop to symbolise a body in Bed, and add another layer of sound to allow for the non-diegetic speech I had intended for.

Media Story Board

This story board does not include titles which were added in the editing stage.

Evaluation Of My Magazine Cover

Like in my film poster, I wished to keep a mystique behind my film, and chose not to feature any of the main characters, so breaking with the norm of an Empire magazine. From my research, I found that the colour of the text varies according to the film genre, and I chose white and gold to represent 'Grace'. I did this to create a sophisticated and contrasted script, which would in turn draw the eye of potential readers, as well as representing the Drama genre.

The prospective audience members I showed the piece to easily recognised the contrast between the tree and the river as dark and light, most realising it being reminiscent of life and death. The audience also liked the colour theme, and found it to be representing a drama film, without have read the tag-lines.

Like my poster, I created my magazine using Adobe Photoshop, which allowed me remove the saturation of the tree easily - and like my poster I used DaFont for the film title, and used Corbel for the other text. I imported the 'Empire' logo from their website, and then recoloured the text to suit my theme. I used layers and masks to bring through the tree trunk, which created a background/foreground shift.

I feel that my magazine cover works well to both retain the anonymity of my film, instead focusing on symbolism to sum up aspects of the film. If I were to create it in an industrial setting, I would make the background (minus the tree and river) in a matte style, and the text in a glossed style to 'lift' them from the background and give them prominence.

In this piece I have attempted to keep with the conventions of the 'Empire' magazine, from which I gained my inpiration for my piece. I have added various ancillary articles to the front page of films which release around the same time as 'Grace' would in theory, and I have chosen one of their typical drama themes, 'Gold' and 'White'.

I am exceptionally happy with my magazine cover, as it is an attractive, yet simply mysterious summing up of 'Grace' and sets it apart from traditional Drama magazine covers.

Evaluation of My Film Poster

In creating my Poster, I wanted to limit the potential 'leakage' of main plot areas of the film, and in doing so, I decided to use symbolism to hint at what the film may be about. I chose the road placement, so as to represent a journey, Grace's and Diana's mental journey in the film. In searching for the location, I scrutinised various aspects before settling on the one used. I feel that the road not only is easily distinguishable as showing a journey, but has an immediate focal point with the vanishing point, which is intensified by the trees following the road. Taking the vanishing point as the focal point the piece, I chose to use it as a feature, placing the hands underneath, so to ensure that the audience would see the focal point, and then read the other information of the piece. I stuck with the conventions of Drama, using a calligraphy font, as to foretell of an emotive drama piece. From my research into potential fonts, I decided on this font, 'English', because it is easily read, but also is reminiscent of aged handwriting, so to represent Grace.

From showing my poster to audience members, they all find the piece to easily foretell of a drama, and the hands symbolising some sort of emotional joining. My audience also saw the film as a 'Drama' genre, most using the font to distinguish this. They also see the mixed cloudy/sunny sky in the piece to foretell of a mixed atmosphere.

I created my piece using Adobe Photoshop, and I found this easy to use, and using layers I was able to easily incorporate all of the factors I wished to. The text was bought in from 'DaFont' and then coloured in Photoshop. If I were to recreate this piece I would outline the white text with another colour (i.e. red or blue) to lift it from the background slightly. If I were to industrially create the piece, I would emboss the film title, tagline and other words around the hand, to draw the audiences’ eye.

I feel that my film poster works well with my trailer, as it retains a sort of anonymity for the main characters, whilst generating a mysterious interest in the piece. I do however, feel that the Young/Old theme is not shown enough between the two hands, and if I were to recreate it I would work on this aspect.

Overall, I am happy with my Film Poster as it creates the mysterious, slightly ambigous theme in the film. It is easily distinguishable as a Drama, both because of the text and the content, and raises most of the themes I wished it to, without making the story of the film too obvious.

Inspiration For My Magazine Cover

Like my poster, I wanted to some how demonstrate the Life and Death aspect of the film - with the dark tree demonstrating Death and the shining river symbolising Life. I chose to make a simple magazine cover, as I wanted the piece to be poigniant, but without over complicating it. The cycle of Life and Death is also easily shown by the Fauna used in the piece, as well as the river representing a Journey.

I used the background/foreground shift to keep with the research I had made, as well as to make the tree more prominent. I chose the colour theme of gold and white, as both are sterotypically conjoined with drama, and also suit the sophisticated font of the title.

Reaction From Audience

I chose to show my poster to a sample of 30 potential audience member, showing them three alternate versions, on which I had removed certain aspects of the text. I then asked them to choose the most effective. These are:

Potential Idea A: In this idea, I removed all text, leaving the opposition to be represented with the hands. I think this idea is much simpler, and so would not need for much reading.
Results: 11

Potential Idea B: In this idea I used only the 'Life' and 'Death' faded text - I prefered this take as it still keeps the opposition, without the somewhat random other text.
Results: 17

Potential Idea C: In this idea, I kept the same features to see whether the audience would prefer this.
Results: 2








I decided that I would use Potential Idea B as my final idea, as it is more simplistic, but still allows for the opposition in the piece.

Making My Magazine Cover

Stage 1: This is my original photo which I downloaded into photoshop to begin editing.

Stage 2: I then removed colour and darkened the tree area, to give the idea of death being represented by the gnarled tree.

Stage 3: I then brightened the river area to give an oppostie to contrast the darkness of the tree.

Stage 4: I then recoloured the leaves to highlight the darkness of the tree trunk. It acts as another area of contrast in the piece.

Stage 5: I then added in the 'Empire' title, and using masks I cut around the branch to create a background/foreground shift in the piece which I found was typical from my magazine cover research.

Stage 6: I then inserted the Barcode and 'Selling Point' (which I later removed in favour of a small barcode).

Stage 8: I then inseted a tagline and then a gold banner over which I can place my film title.

Stage 9: I then inserted the film name in 'English' typeface which I also used on my Film Poster.

Stage 10: I then put in my name in the editors slot, placing it under the film name to give a double tiered effect.

Final: I then inserted other text (i.e. other stories, price, website and slogan) - I also changed the barcode to a smaller version as to show more of the photo.

Looking For Text For Magazine Title

This text style, I chose because it has a simplistic and 'punchy' effect which could draw the eye of potential audeince members. I prefer the title 'Kingdom' is capitals because it gives the letters more emphasis and effect.

I chose this text style as a potential title as it is effective in lower case as it gives a double layer of text. It also has an emotive appeal for film magazines, as it is close to both 'Total Film' and 'Empire'. 

Inspiration for my poster

In developing my ideas for both my poster and film cover, I decided to give both of them a recurring theme - that of Life and Death, whether represented by nature or another symbol; and also that of Old and Young, to show the two main themes of my film. My poster is based around opposites, which is why I contained to the two sets of words, Love and Hate and Life and Death, which are also main themes of the film.

On a print run, I would choose to have the background in matt and the hands in gloss, as well as having the words slightly embossed to give a multi-layered effect.

Creating My Film Poster

Stage 1: Importing the original picture, I first magnitised around the hands to select the neccesary area. I removed any skin blemeshes and other marks. After this I then Cropped the picture down to size.

Stage 2.1: I then placed the hands on a white background and began to remove the shadow on the wrists.

Stage 2.2: In this stage I experimented with potential background colours, before settling for white.

Stage 3: I cropped the hands to remove the most shadow from the wrists.

Stage 4: Being unhappy with the plain white background, I scouted for a potential location which would symbolise distance. The picture opposite shows the uploaded picture, with the road exteneded slightly to accomodate the hands.

Stage 5: I then imported the hands into the picture, which involved a slight stretching to give them the neccesary size.

Stage 6: I then began to import the text (using Calligraphy text 'English'), choosing to make the centre of the hands the focal point of the piece.

Stage 7: I then imported the word 'Life' and began to distort it over the wrist area. I also gave it a 50% transparency.

Stage 8.1: I repeated stage 7 with the word 'Death', and then imported the release date, and began to examine where to place it. I also darkened the trees and brightened the hands.

Stage 8.2: I then moved the release date into the sky area, and then placed the tagline underneath the film title, before deciding this did not have the desired effect.

Stage 9: I then replaced the release date underneath the film title, and warped the tagline around the fingers and above the title.

 Stage 10: I then imported the words 'Love' and 'Hate' in white, as well as 'Starring:' and 'Anne Froshaug'. I chose then to utilise the remaining space underneath the left hand.

Final Piece: I then imported the second and last actors name, as well as applying a 70% opacity to the words 'Love' and 'Hate' as to allow them to be easily read.

Purpose and Themes of Main Roles

In my film, although there is little exposure of characters in my trailer, I sought to challenge the representation of age and women, with Grace featuring in both these catergories.
I am now going to lay-out my ideas behind each main character, with the themes and semiology behind them:

 

 

Grace:

• Grace is a dominant character, which is replicated in her children. Although she is in her 80s, she is passionate, expressive and a champion of her own views. She lives in a slightly cluttered environment, going against the neat, tidy elderly female stereotype.
• With Grace's diagnosis she goes through an epiphanetic moement, with her life showing to be somewhat futile.
• Her relationships, both with her family and with Diana, are exceptionally diverse, being fluid throughout the film. Her behaviour has set her apart from friends, but with Diana's arrival she is shown to become more friendly and open.
• Challeging Sterotype: In this character, I envisaged her to be a loud extravert character, going against the quiet, intravertness that apparently comes with age.

Diana:

• Diana is a somewhat submissive character, with her personailty being very different from Grace. With her age being around 26, she is exceptionally young, but also very secretive about her own background. As Grace begins to reflect on the tings that had happened to her in her life, both bad and good, it is seen that Diana is taking Grace's reflections as advise to herself.
• When the romance between Diana and Richard develops, it is shown that Diana becomes much less internal, and so develops as a character, whilst remaining somewhat opposite of Grace's blunt personality.
• Challenging Stereotype: I created Diana with the purpose of contrasting Grace, and so is the opposite of the typical young adult sterotype, with her personality being intravert and shy.

Sophie:

• Sophie is an exceptionally elitest, and also somewhat selfish, with her patronising treatment of her mother introducing Diana to Grace. At her age in the early thirties, Sophie is at the peak of her career in Real Estate, with her 'American Dream' marriage breaking down behind the scenes of the storyline. 
• Her personality is robust, grating and egotistic in the early stages of the film, with her being portrayed at the Antagonist in the first half of the film. 
• As she moves to divorce her husband she is revealed to be paranoid and nervous, and also much more like Diana. 

Richard:

• Richard, unlike his sister Sophie, is an exceptionally kind and caring individual; being the opposite of the caring of Grace. His age is in the late twenties, with his life being less career oriantated than Sophie. 
• Richard enters into the film as he returns from travelling in Hong Kong, with his life being unplanned and free. He is exceptionally artistic, with his appearance reflecting a somewhat disorganised personna.

The main roles are three-quarters female, but if I were to go on to create the remainder of the film, Grace's 'flashbacks' will contain various roles which are not contained in this list.

Colour and Text

The implementation of colour in posters and magazine covers is of vital importance, most notably because of the psychological power colours have on the human psyche. When analysing which particular colour to use, it is important to understand the effect it is meant to have. Here I am going to analyse the meaning of colours to allow me to give a more emotive feel to my text.
Red: Red can be used to symbolise extroversion and anger, giving it a somewhat double meaning. The use of red can be used to symbolise blood, romance and rage, and so it's use must be made deliberately obvious using shades of red for different feelings. In some cultures, red can also tell of different emotions, i.e. the Chinese view red as the colour of prosperity and in others it is seen as a more angry colour.
Blue: Blue is generally used to show purity and youth, but also with fluidity, sincerity and also as somewhat conservative. Blue comes in a variety of shades, with dark blue symbolising knowledge and wisdom and light blue symbolising youth and enthusiasm.
White: White is often said to symbolise purity and energy. Most cultures see white as also symbolising love, with  many cultures wearing white wedding dresses.
Black:  Black often seen as a darker colour but it can also be used to represent elegance and sophistication. In films black is most often used to present the 'bad' guys.
Green: Green is the colour of nature and life, with it's use symbolising balance and harmony. In films, green can also be used to represent envy and mistrust, but like other colours, the symbolism is dependent on shade.
 Purple: Purple is often viewed as symbolising royalty and intelligence, with its use lending more to stability and calm. Purple is a favoured colour by pre-adolescents, and it also has much use in Drama films.

Investigating Text Styles

From my analysis of film posters has found quite a similarity in text style. Depending on the theme of drama the text can alter, but in the realms of emotive drama are most almost completely characterised by handwriting style script (See opposite).
From my analysis of posters and magazines, I have found that the typeface has to be connected to the films story, so for Slumdog Millionaire they used the script from the 'Who Wants to be a Millionaire' franchise, and so on and so forth. For my film I have decided on the broad area of script or hanwriting style fonts, which will be used to reflect Grace's handwriting, but to gain a proper insight I have chosen to do a survey to find the most expressive 'Emotive Drama' script.

Analysis of Magazine Content

Analysis of Film Posters (Part II)

Slumdog Millionaire:
Analysis - The piece has a canivalesque feel to to, with the streamers and the two characters shown placed to make a happy feel to the piece. The background is exceptionally simple, with the white spelling purity and innocence but also giving the titles and characters more clarity and emphasising the happiness in the piece.
Colour - The use of colour in this poster is exceptionally bright, with the orange, yellow and pink colours all lending to the carnival atmosphere. The colour could also be said to be rudimentarily Indian, with Indians usually wearing bright and somewhat gearish clothes - and the colours reflect this.
Composition - The composition of the poster is simple, with the text and the two characters the only focal points. The people are placed at the side, suggesting them to be a secondary figure of importance - with the text and quote being the main features for the audience to read and then look at the characters. The millionaire question graphic below the title is poigniant only when taken in the context of the film - the film is based in a series of Who Wants to be a Millionaire questions - the graphic then becomes totally obvious.
Lighting - Lighting is used little in this piece, with very little 'real' content ligting is not neccessary. I will instead use this section to discuss the brightness that the poster generates. Not only is the background white, but the lighting used on the characters gives then a natural brightness, giving it a youthful purity.
Text - The text in this poster is very similar to that from Who Wants to be a Millionaire, but using colour to give it a less severe feel. The text is also simple and unstylised, giving it a natural, somewhat friendly feel to the film.

Film and the Internet

The film industry, like all others (i.e. games, music and newspapers), was revoloutionised by the growth of the internet - but has also been given new threats. Video, DVD and even Digital piracy are still a bigger threat than ever to the industry, and with the internet, anyone can log on to the internet and download illegal films or television programmes. The scale of internet piracy has tripled in recent years, with an average of 1.67 million people a year watching illegal content - as opposed to 570,000 in 2003, the increase is massive, and it is still growing. To put these figures into context: the average DVD on release costs an average of £13, with the DVD prices ranging from around £8 to $15 - if you multiply £13 by 1.67 million, this equates to £21,710,000 (bear in mind this also includes television piracy with most TV box sets selling at anything from £18 - £50). The threat on the industry is massive, and the internet is a double-edged sword; giving new areas to advertise, but also giving film pirates new areas to give their product away.

The History of Film:

The film industry was first born in the 1860s, with what we know as cinema coming into existence in the early 20th century. In the 1970s the first revoloution to the world of film came into existence, VHS or Video Home System, giving consumers the oppurtunity to watch in the comfort of their own home, and for almost 50 years they served their purpose - with the last main supplier of prerecorded VHS sending out their last order in late 2008.

The next revoloution was that of DVD, with their first appearance coming in 1993, in two forms; The Multimedia Compact Disc (MMCD or CDi) and Super Denisity Disc (SD). Eventually the two products converged, creating what we know as the DVD (Digital Verstatile Disc or Digital Video Disc).

Current Film Practice:

The film industry is still split into two markets; Digital and DVD. Digitally the main supplier of major release films, and a large variety of Niche, is iTunes. iTunes sells movies from; 20th Century Fox, Warner Bros, Walt Disney Pictures, Paramount Pictures, Universal Studios and Sony Pictures Entertainment, with iTunes also offering some 1,000 films for rent.

Analysis of Film Posters

The Curious Case of Bejamin Button:


Analysis: The poster is exceptionally symplistic, so as to not reveal depths into the film, but just entrance the audience to view the film simply. The poster has only two main points of focus in the form of the eyes of the two characters - with no background instantally highlighting the eyes.


Lighting: The lighting in this poster focuses on the faces of the two characters, showing the light in this piece is used to highlight the encentricities of their faces, highlighting the males more aged aspects - as the film is about his backwards age. The black background, as I said earlier, draws the eye to the only features - the faces.


Contents: The poster shows only half their faces, portraying them to be hiding part of themselves, and also generating an enigmatic feel to the piece. The poster also features the distributors, producers and marketers; as well as the name of the film and major or big name actors and actresses.

Text: The text in this piece is exceptionally indicative of the films content. The text is layed-over a stylistic pattern, giving it a victorian fluted design, which on closer inspection, reads 'Life' twice, with one being back to front. When applied to the two characters, the back to front 'Life' applies to Benjamin living his life backwards.

Research Into Distributors

Universal Studios:

Universal has a large, diverse and quite frankly, universal back catalogue. The studios are responsible for various big names such as; the upcoming 'Wolf-Man', King Kong and Bridget Jones' Diary. Universal Studios also owns NBC, making them a partially self-advertised.

Drama Releases: Universal has published various Drama genre films, including; Fried Green Tomatoes, Billy Elliot and Pride and Prejudice.

Paramount Pictures:

Paramount is a corporate media giant, encorporated with both Dreamworks and MTV, is a large scale film distributor, and so comes with a high level of the all important 'purchasing power'. With it's vast media catalogue spread across many genres, it is not a highly specialised drama veichle, but comes with the advantage of a large name.

Drama Releases: Paramount has distributed; The Weatherman, Breakfast at Tiffanys' and Angela's Ashes.



American Empirical Pictures
Being a rising film distributor, AEP comes with a still slightly niche status, even when dealing with big name stars such as Gweneth Paltrow and Ben Stiller. It has made Drama films and Comedy films, giving them a depth in the drama field.

Drama Releases
AEP has released Drama in the form of; The Royal Tennenbaums and The Darjeeling Limited.

Shooting Script

Story Board Number: 2
Shot Number: 1
Shot Description: Camera pans through a cluttered dining room, with the camera placed at eye-level, with it moving slowly, slightly bumpy to represent the camera being a person.
Shot Location: 'Grace's' House
Shooting Date: November 21st 2009
Shooting Time: 14:00
Actors: None
Props: Normal placement of 'Homely' objects around the scene.

Story Board Number: 3 Part 1
Shot Number: 2
Shot Description: The camera moves from story board number 2, into the corridor which leads off of it, as it looks through the siderooms, panning lazily.
Shot Location: 'Grace's' House
Shooting Date: November 21st 2009
Shooting Time: 14:15
Actors: None
Props: None required, with little placement of surrounding objects to retain the slightly disorganised manner.

Story Board Number: 4 Part 1
Shot Number: 3
Shot Description: The camera pans to look up the stair, and begins to ascend slowly, still in POV.
Shot Location: 'Grace's' House
Shooting Time: 14:25
Actors: None
Props: None, except for painting on the walls, showing the hoarding attitude of Grace.

Story Board Number: 5 Part 1
Shot Number: 4
Shot Description: The camera continues up the rest of the stairs, moving along the upstairs corridor, remaing in a POV, still panning in the same lazy manner.
Shot Location: 'Grace's' House
Shooting Time: 14:35
Actors: None
Props: Normal placement of objects.

Story Board Number: 6 Part 1
Shot Number: 5
Shot Description: The Camera moves through an open door, which is exceptionally dark, with light moving over a bed (slightly fluorescently) with the camera moving towards a shape on the bed.
Shot Location: 'Grace's' House
Shooting Time: 14:50
Actors: None
Props: Lights, a 'Shape' in the bed (either a person or constructed), a dark atmosphere.

Story Board Number: 6 Part 2
Shot Number: 6
Shot Description: The camera retreat out of the room, with the door slamming into the cameras' POV.
Shot Location: 'Grace's' House
Shooting Time: 15:15
Actors: None
Props: Same as shot number 5

Story Board Number: 7
Shot Number: 7
Shot Description: The camera moves quickly, remaining in POV, as it retreats back down the corridor, and stairs and returns to where it began in Shot 2.
Shot Location: 'Grace's' House
Shooting Time: 15:30
Actors: None
Props: None

Story Board Number: 3 Part 2
Shot Number: 8
Shot Description: Shows someone running away from the camera and towards the stairs.
Shot Location: 'Grace's' House
Shooting Time: 16:00
Actors: Ghost
Props: Same as Shot Number 3.

Story Board Number: 4 Part 2
Shot Number: 9
Shot Description: Someone runs away from the camera up the stairs.
Shot Location: 'Grace's' House
Shooting Time: 16:20
Actors: Ghost
Props: Same as Shot Number 4.

Story Board Number: 5 Part 2
Shot Number: 10
Shot Description: Someone runs away from the camera, running through an open door to the left.
Shot Location: 16:35
Actors: Ghost
Props: None

What is Web 2.0?

The area around 'what is Web 2.0' is exceptionally vague, it is no longer a distinct media technology, but it is now all around us, on the internet, on phones, IPods and game consoles. Web 2.0 offers three main benefits:

1. The DIY web: Websites such as 'Wikis' are a prime example of this. It allows for blogging, sharing of expertise and information publishing, breaking up the synidcation of media content and bring publishing to the user.
2. A richer web experience: Imbedding of prime, advanced content such as Adobe and AJAX (Java & XML script), allowing for a more advanced web experience.
3. Light-weight web development models: Development of 'scripting' models such as PHP and Ruby, to enhance the capabilaties of the internent. These may allow for an increase in 'web power' and so provides easy 'tool' for the user to interface with, and change their internet.

Brainstorm

Here I brainstormed the main features of my film, to establish factors I did not address earlier.

Music Research

Whilst looking for inspiration to create a soundtrack for my film, I found that most Drama films feature classical music, normally with a slower tempo to create more effect and drama in the piece. I managed to find a copyright free source of music, in the form of www.freeplaymusic.com. I then condensed these tracks into the four most appropriate, which were:


Should Have Known By David Flavin: Eloquent strings and rich piano weave an emotional melody. Drums add a dynamic texture to the lament.


A Story In May By Arnaued Ray: A sweetly waltzing piano piece with hints of questions and mysteries that resolves warmly, accented by dancing strings and French horn, with a wry working of the melodic structure.


Satie's Gymnopodie No.1: A piano piece infused with deep emotion; immersed in memory and musical sensitivity.


As One By Dave Greendale: Piano plays a calming, reflective meditation, a cello joins the halting, poignant melody, pausing as if in a dance together.