Our task was to design, implement and create a recruitment pack for prospective teaching staff. It must include:
A Recruitment DVD, with case and cover, with between 2 and 5 minutes in duration.
A poster, website or other ancillary text.
The piece must show the school, its facilities, the surrounding area and local attractions, whilst attracting a broad spectrum of prospective staff and highlight why Smithdon is different and would be a great experience to teach and work there.
Research
Our research was based primarily on looking at other recruitment websites which included; Army Jobs (http://www.armyjobs.mod.uk/Pages/HomePage.aspx), Tesco Careers (http://www.tesco-careers.com/), and the TDA homepage (http://www.tda.gov.uk/Recruit.aspx).
The simitarities between the web pages were:
- All opened the page with attractive, well placed and informative photos and page layouts.
- They all feature links or easy access (search capabilities) to information on how to receive more information, with contact details and potential advancement.
- A variety of colours are used to highlight different sections, such Tesco Red to highlight important information and purple to visit different sections.
- They all feature pictures of relevant work, such as the TDA shows a photo of teacher and children, but in an attractive light.
