Editing our first Artefact

We downloaded our clips off the camera, and on to apple computers. We cut out our first two takes, due to mistakes, and then we put in our other shots. After that we decided upon our titles, and then our credits and added them to our artefact. Finally we added a sound clip to the credits to add atmosphere to our clip, and to cut it to finish with our film. We added fading our to the end of our last clip, into the credits, to allow a flowing change of picture, instead of immediate cut.

Story boarding and Filming our first Artefact

We first took still shots of our film, to allow us to put it into our storyboard. After that we began to decide upon our two sentences for our action. We then wrote up our storyboard pages, so we can stick to our decided points of action whilst filming. A story board allowed us a plan, which we could build our film upon and make it easier to remember the effect we had decided.

After finding a place to film, we set up the camera, after deciding on our 180 line. This allowed our piece to have a flowing action but not confuse the consumer. After a few takes we finished our piece, we managed to film in the same place as our stills, so we could use the same shots we had intended upon.

Video Editing

We downloaded our stills, and began importing them into the programme IMovie.
We then edited our film and cut out bits we didn’t want. This allowed to cut our any mistakes we made, which was useful for a point which we accidentally shook the camera. This exercise allowed us to familiarise with the Apple and the programs on it.

Introduction to Audience and Theory 11/09

Media is created with the main purpose to entertain and keep the audience or consumer, entertained. The audience gives meaning to the media text which could be anything from an advert to a radio broadcast. Audiences tend to attach their own meaning or interpretation to a text.
The media is normally explained with two ideas:
1. Two-flow, where the recipient of the media product influences the producer.
2. Hypodermic Syringe, when the producer 'injects' the audience with the product, who take it in with no feedback to the producer.
The mass media industry is always conscious of its need to make a profit and is constructed to suit its target audience at all times. With the media text constructed with aim of attracting the audience they wish to attract.
There is also a niche audience and unlike the mass media audience, has a much smaller audience. Generally they appeal to specific interest such as gardening, which is a life-long interest and lead to a much more loyal following.
The media is governed mainly by vast mass media institutions, due to their vast profits and power, whereas, niche audiences, attract a smaller following, but are normally kept running by their fixed audience.

The 180 degree rule

We began our work on the 180 degree rule, and how it can be used within filming. The 180 degree rule limits the camera to a semi-circle around the point of action. The reason for this is so the audience do not suddenly jump to another side of the action, but stay always on the same side. Changing sides would also lead to a change in right and left to the viewer.

We also began planning our story boards, which must implement within it the 180 degree rule. Our story board shows a workout scene, and some one going through different actions, although it also has a dance move like feel to it.

The start of my AS Media Studies - My First Lesson

I have just begun my AS Media Studies at Smithdon. In our first lesson we had an overview of the course and were given our A-Level text books. We were given a very brief outline on using the Cameras, and had to record different types of shot from a sheet we were given such as:

• Extreme close-up (ECU)
• Medium Shot (MS)
• Over the shoulder shot
• Medium Close up (MCU)

We then had to import our short clips into IMovie. I found it very intresting because it showed how certain types of shot can have different effects on mood and how someone is portrayed.